Work

Product design, from problem to working experience.

Selected projects across analytics and learning products — what needed to be solved, how I approached the work and what I delivered.

DawnPulse — The independent audit layer for marketing data

Client product · SaaS · Marketing Analytics

DawnPulse

From dashboards that grade their own homework to an independent audit with a morning briefing read in sixty seconds.

Role
Lead Product & UX Designer
Scope
Brand Identity, UX Strategy, Website Design, Product UX
Year
2025 — Ongoing
Framework First — Learn when to use each framework, not just how

Client product · EdTech · Learning Platform

Framework First

30 courses structured into a four-stage learning system.

Role
Lead Product & UX Designer
Scope
Brand Identity, UX Architecture, Website Design, Design System
Year
2025 — Ongoing